Extensive marketing of Pakistani products in China crucial

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Pakistan's Consul General designate to Guangzhou China Babar Amin stressed upon the need to further explore bilateral trade prospects with frequent exchange of delegations and data-based information. Speaking at a meeting of Karachi Chamber of Commerce and Industry (KCCI), he agreed that extensive marketing of Pakistani products is crucial. He said that every Chinese province hold unique dynamics and business trends. He assured that the Consulate General of Pakistan in Guangzhou will extend best facilitation to the business community in terms of trade. He observed that leading companies of Pakistan don't frequently participate in the exhibitions while the participation of small businessmen in exhibition is comparatively on wider scale. He was of the view that the big brands of Pakistan should be exhibited in international exhibitions of China.

He stated that presently there is no trade officer at the Consulate; the Chief TDAP has approved to hire one local trade representative to look after the commercial affairs. "The Global economic power is shifting towards Asia led by China and Pakistan gives much importance to China both in economic and political terms. Now Pakistan and China have entered into the second phase of Free Trade Agreement which was signed in 2006. There is a need from both sides to take maximum advantage of FTA. Opportunities of joint ventures exist in textile, agro farming, food processing, pharmaceuticals, engineering goods, etc. There is enormous potential in energy sector and Chinese companies should come forward and invest in this sector. China can also help Pakistan in developing and modernising SMEs sector. More than 11,000 Chinese engineers, technicians and workers are rendering their valuable services in progress and development of Pakistan. Chinese investment in Pakistan increased many fold in key sectors including port development, roads, railways, mobile telephones communication technology, hydro and thermal power, mining, electronics and nuclear energy."

This was stated by Muhammad Haroon Agar, President KCCI. President KCCI stated China and Pakistan also share close military relations with China supporting a range of modern armaments to Pakistan defence forces. Pak-China military co-operation has deepened with joint projects producing armaments ranging from fighter jets to guided missile frigates.

Chinese co-operation with Pakistan reached high points with substantial investments from China in Pakistani infra structural expansion, including the noted projects in Pakistan's deep water port in Gawadar. Pakistan's major imports from China are machinery, chemicals, garments and other textile products, construction material, tiles, sanitary wares and crockery. Trends of trade are very positive as volumes of bilateral trade increased exponentially during the last seven years. Pakistan enjoys huge export potential to China due to advantages in agriculture, minerals, chemicals, textile and leather products.

Besides Pakistan has comparative advantage of oil seeds, fruits, base metals, plastic goods and perfumery, etc. A large number of Chinese companies are working in Pakistan in oil and gas, IT and telecom, power generation, engineering, automobiles, infrastructure and mining sector.

Haroon Agar was of the view that the Ambassadors and Consul Generals abroad are the eyes and ears of Pakistan. Their aggressive efforts to promote Pakistan and marketing of Pakistani products are imperative. He also asserted upon the need of essential role of Commercial offices in resolution of trade disputes. He also asked the Consul General to invite Chinese companies to participate in the KCCI's My-Karachi Exhibition scheduled to be organised in July 2013. Majyd Aziz, former President KCCI, Shamim Firpo, Senior Vice President KCCI, Nasir Mehmood, Vice President and Managing Committee Members of KCCI also participated in the meeting.

Courtesy: Business Recorder

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