HP clamps down on counterfeit printing products

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LAHORE: A multinational company, Hewlett Packard (HP), has announced seizure of over 36,000 counterfeit supplies during raids conducted by local police in Lahore, a statement said.

 

During the ongoing drive, the authorities seized 25 counterfeit ink cartridges, 190 counterfeit toner cartridges and 36,265 various components used to make counterfeit HP cartridges. One individual was arrested and will be subject to criminal prosecution.

 

HP collaborated with the local law-enforcement agencies to make this action possible. HP vigorously defends its brand and intellectual property for original HP supplies by engaging anti-counterfeiting practices to combat the fraudulent manufacturing, distribution and sale of counterfeit HP supplies products, it said. “Through our anti-counterfeiting efforts, HP is determined to protect our customers and our brand,” David Llamas, Global Brand Protection and Anti-Counterfeit Manager, Printing and Personal Systems, HP, said.

 

“With the counterfeit HP print cartridges, customers purchase what they often assume to be a genuine HP product but they instead receive a cartridge that provides them with inferior print quality at best and often times a cartridge that fails to perform at all.”

 

A counterfeit product is a product, which has been made to look identical to or substantially indistinguishable from the genuine or original product, usually for the purpose of deceiving customers, he said, adding that counterfeiting of printing supplies usually involves the illegal printing of HP-branded boxes, labels and security seals.




Courtesy:   The News


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