IBA organizes marketing conference

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Karachi—The Institute of Business Administration (IBA) Karachi is organizing two-day marketing conference here from May 5.
An official of the institution said here on Wednesday that such a moot is being hosted for the first time by any business school in Pakistan.

It was further pointed out that the conference will seek to explore all aspects of this year’s theme: Contemporary Market Trends.

This idea is core to the marketing landscape in the country primarily because the strongest demographic sub-section of Pakistan is being led by 114 million young Pakistanis under the age of 30.To capitalize on this important revelation, marketers are to understand how to reach this young population through emerging digital technologies and media.The Conference aims to identify the contemporary trends from strategic marketing to the more recent E-marketing, and evaluate the potential of these trends for Pakistani businesses.

Geared towards promoting marketing education, the conference- IBA ICM 2012, provides a platform to relevant practitioners and scholars to present their ideas and research that are unique and emerged as a result of their curiosity regarding the mechanics and effectiveness of the discipline.

IBA ICM 2012 also aspires to bridge the gap between the academia and industry. It allows marketing professionals in Pakistan to evaluate the work of researchers and judge the potential of the future of marketing in Pakistan.

Courtesy: pakobserver

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