Intel Pakistan, KPC tap into potential of women in media

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Intel Pakistan, in collaboration with the Karachi Press Club (KPC), celebrated the International Women’s Day with women in media.

The event titled ‘Intel Celebrates Women’ was held at the KPC and included a panel of leading women achievers; P@SHA and Bolo Bhi President Jehan Ara, SWOT owner Nezihe Hussain, content marketer and social media trainer and writer Salma Jafri and Bolo Bhi Director Sana Saleem. The programme was a stepping stone for the National Digital Literacy Mission, an initiative by Intel Pakistan, which aims to bring affordable computing and connectivity to the masses.

Widely attended by media women in Karachi, the event focused on digital literacy, problem-solving and collaboration skills for professional and personal growth of women in media. In celebration of the International Women’s Day, various programmes were also highlighted, which have been implemented in Pakistan to equip girls and women with digital literacy skills in remote areas of the country. Intel recognises the major role technology plays as both a bridge and an accelerator, in not only improving the quality of education, but also improving access to education. Every year, Intel invests more than $100 million in corporate contributions around the world in areas such as education.

Through access to technology, scholarships and community learning programmes, Intel provides girls and women with opportunities for quality education, new job skills and personal growth. Intel’s global partnerships and programmes emphasise technology and digital literacy to accelerate change – improving lives, enabling innovation and transforming economies.

Speaking at the event, Intel Pakistan, Bangladesh and Sri Lanka PR and Marketing Manager Asma Aziz said, “At Intel, we will continue our decades-long commitment to education as a means to accelerate change—improving lives, enabling innovation and transforming economies. We seek innovative approaches that support Intel’s vision to create and extend computing technology to connect and enrich the lives of every person on earth. In a developing country like Pakistan when women are empowered with technological tools, resources and opportunities to learn, they can not only transform their lives but also help to improves lives of everyone they touch”.

The interactive session covered a wide range of topics such as understanding components of a PC, browsing the Internet, chatting, sending e-mails and how the computer can be used to search for relevant information for news updates and articles. Additionally, the session discussed the importance of new social media sites to make more meaningful and quality connections for professional growth. Audience got an opportunity to share ideas, ask questions from Intel representative and panellists.

 

Courtesy: Daily Times


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