Pakistan priority investment country: P&G

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KARACHI: Procter and Gamble (P&G) Global has identified Pakistan as one of its priority investment countries across the world, an official of P&G Pakistan said on Thursday.


He added that the company has also placed Pakistan among the top 10 emerging markets.


“P&G Global will continue to invest in Pakistan,” Omeir Idris Dawoodji, country communications manager, briefed media that paid a visit to its manufacturing plant at Port Qasim.


“The company will invest in three major areas, including infrastructure development, marketing and human resource development,” he said.


He, however, denied sharing the size of investment, saying that the company policy disallows him from disclosing such information. “In 2011, the company had chalked out an investment plan for Pakistan for the next 10 to 20 years.”


He said that the fast moving consumer goods (FMCG) – the sector under which his company falls – has become one of the fastest growing businesses in Pakistan. “You may witness growth in other FMCG companies at the Karachi Stock Exchange (KSE).”


An analyst said that the FMCG companies listed at the KSE recorded a growth of more than 20 percent in their net profits in FY2011-12. Other FMCG companies operating in Pakistan are also increasing their level of investment. Unilever Plc, through its wholly-owned subsidiary, Unilever Overseas Holdings Limited, is in the process of investing $514 million or Rs50 billion in Unilever Pakistan these days. The global company is investing the amount through buy-back of Unilever Pakistan’s shares, he added.


Dawoodji further said that the company has so far developed less than one-third part of the land it owned at Port Qasim. “It may construct more manufacturing plants on the rest of the land in the next 10 to 20 years.”


The company manufactures its leading brand Ariel (detergent) at the Port Qasim plant that was inaugurated in 2010. “The construction of the plant has allowed the company to export Ariel, which it had been importing since 1998.”


The company is operating another manufacturing plant at Hub, which it had acquired in 1994. The plant manufactures Safeguard soap and a water purification liquid.


The company is selling as many as eight brands in Pakistan. All of them are global brands and each of them attracts sales of more than $1 billion for the global company every year. “Last year, the company attracted sales revenue of more than $10 billion from Pampers,” he said. “The company sells over 300 brands worldwide and has attained revenue of about $85 billion.”


In reply to a query, Dawoodji said that the company has been increasing its dependence on local raw material. “At present, 50 percent of the material is imported and the rest is acquired from local providers.”


He said that the Port Qasim manufacturing plant was developed keeping in view best global standards of protecting the environment and improving consumers’ lives. “The plant is designed in a way that the use of electricity and water is declining gradually. Only two percent material goes into wastage and the rest is reused,” he said. “The boiling unit at the plant runs on natural gas instead of diesel to keep the environment clean. Moreover, the boiler is heated only for three to four hours a day by burning natural gas, while it is kept heated throughout the day with the help of heat being generated from chemical reactions at the plant.”

Courtesy:   The News

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