Pakistani mango exporters eye South Korea $2bn market

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KARACHI: Pakistan is fast on its way to tap two billion dollar "Mango" market in South Korea as it shipped its first ever consignment of the juicy and delicious fruit to South Korea the other day.

Pakistan got approval for export of mangoes to South Korea last year only, after a series of inspections related to quality and standard of locally available mangoes variant.

The country for its 2013 fruit season was allowed to export 500 tons of mangoes; however, the first consignment carried 10 ton volume of mangoes.

The mango exports will not only increase trade ties between the two countries but will also open a new market corridor for Pakistan's traders in different sectors to promote country's branded products particularly those pertaining to fruit sector besides its other diversified and unique sectors.

Pakistan's mangoes hold potential markets worldwide and South Korea could be one of the countries where the fruit exporters could penetrate with different varieties of mangoes against handsome returns, said a fruit exporter and CEO of Durrani Associate Abdul Qadir Khan Durrani.

The introduction of mangoes' exports to South Korea is a welcome development for the country, Durrani said.

He is the one who has introduced Pakistani mangoes in Asia- Pacific Region. South Korea is a very rewarding market for Pakistani fruits where importers are inclined towards value addition products.

He hailed the opening of the Korean market as a landmark achievement, and expressed his hope that this will open doors for other fruits of Pakistan once mango reaches the Korean market.

Vice Chairman South Korea Business Council and Director of Durrani Associate Babar Khan Durrani, said that the Pakistani mango is preferred by South Koreans over mangoes of different countries due to uniqueness of its taste, flavour and colours.

He said the price difference of Pakistan's mangoes is very prominent and it is being demanded at 100 percent higher prices than mangoes of other countries.

On the occasion, Chairman Pak-Korea Business Council of FPCCI Sohail Nisar, said South Korea is a major fruit market with a demand for more than 12,000 tons of mangoes only, currently imported from a few countries.

The delicious, aromatic and different varieties of mangoes grown in Pakistan have no parallel, he said.

Nisar said despite a 30% duty on mango imports, the Pakistani fruit could have a good demand in the Korean market. He, however, called for swift processing of mango at the existing facilities.

This, he said is extremely important as South Korea has a very stringent quality control policy for mango import.

The policy requires mangoes to be processed in 48 degrees Celsius for 65 minutes, so as to destroy all bacteria.

Consul General of South Korea in Pakistan, Chang-Hee Lee, highlighted the mutual interest of Pakistan and South Korea to boost trade and strategic ties in different grounds.

He assured his cooperation to strengthen the bilateral relationship between the two countries through cementing ties with businessmen fraternity of Pakistan.

Courtesy: BR

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