RB to invest heavily in Pakistan: EVP

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RB to invest heavily in Pakistan: EVP

KARACHI (PR) – Reckitt Benckiser Pakistan is celebrating over 60 successful years in Pakistan. On this occasion, the company has unveiled plans for another big investment in the form of a new manufacturing facility in Karachi.

Speaking at the ground breaking ceremony of the new factory, Salvatore Caizzone, Executive Vice President of Reckitt Benckiser Group said “Our Company’s vision is a world where people are healthier and live better. This investment decision reaffirms our commitment to providing Pakistani consumers healthier lives and happier homes”.

Mr Caizzone said RB Pakistan is going to set up a manufacturing facility in Karachi, regardless of the persistent energy crisis in the country. “Decisions like these are not taken for the short term. We’re investing heavily in Pakistan because we have a positive outlook on this country,” he said.

“We expect that this factory will create more jobs and will further cement RB Pakistan’s standing as a manufacturing and export hub within the RB world” Mr Caizzone said. Reckitt Benckiser’s existing Mauripur plant already exports products to a number of countries around the world in the Middle East, Far East, Africa, Latin America, European Union and Australia.

“We have a very positive outlook for the country and Pakistan remains a very important market for Reckitt Benckiser. Pakistan is the world’s sixth largest nation, has a growing population that is very young and a middle class that is visibly emerging and has more spending power today than it did five years ago”, Mr Caizzone commented.

He acknowledged that Pakistanis are passionate, driven and talented individuals who are able to outperform in any challenging environment. Therefore, Pakistan is a major export hub of talent in RB World and every year 8 to 10 employees are exported to various markets globally.

Every year RB contributes over Rs 1.7 billion to the exchequer in the form of Customs Duty, Sales Tax, Federal Excise and other related taxes. It has a factory in Karachi and regional offices across Pakistan and provides employment to about 5000 families via its large sales and distribution network.

RB Pakistan is a consumer goods company engaged in the manufacturing and marketing of leading brands like Dettol, Mortein, Veet, Harpic, Strepsils, Gaviscon, Cherry Blossom, Disprin and Durex. It is a subsidiary of Reckitt Benckiser Group Plc, a global consumers goods leader in Health, Hygiene and Home, having operations in over 60 countries and headquartered in the UK.

Courtesy: The Nation

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