Marketing is unlimited by creativity and can go beyond conventional means. It is an investment, if done wisely; it not only pays for itself but lets the business to grow.

Marketing Department of KKI holds a prominent position. It also carries out a set of processes for creating, communicating and delivering value to customers and manages customer relationships in ways that benefit the organization and its stakeholders. The department is mainly involved in corporate relationships, graphics and publications, research, training and business development activities.

In the progress and prosperity of any organization marketing plays a pivotal role. Similarly the foremost objective of KKI’s marketing department is to present KKI as the number one service providers in the exchange business industry of Pakistan. It not only intends to launch new products in the market but is also making attempts to improvise the quality of existing services and maximizes efforts to offer best customer support at branch level.

The objective of marketing department is not just economy centered but also to introduce high professional standards and marketing ethics among the marketing staff in branches and franchises nationwide and thus improves customer relationships.

To maximize organizational revenues and profits, marketing department aims to make marketing plans and policies and also aims to meet the customers’ satisfaction.

Analytical Research is a very competitive edge for KKI among all the other Exchange Companies and is well known for currency and economic research in the media as well. These analytical researches are prepared and written by the marketing department and are regularly published in leading newspapers and magazines while the Research Analysts appear on Live interview calls and business programs on different TV channels. The comprehensive analysis and overviews stand as authentic sources of information for the media.

Marketing department also deals in the online projects; www.forexpk.com and www.kkionline.com. Forexpk.com is one of the pioneers of many online currency rates archive, online related services in Pakistan. Through this project marketing department aims to give the users and visitors the best, accurate and updated information. As the name reflects, it is all about forex and various areas of business. In this website the comprehensive coverage is being given to real time currency rates through out the day, currency rates archive, online international currency trading facilities, reviews, previews, analysis, daily market updates and even much more.

A new feature, “Daily Market Update” is added in forexpk.com. This is the first and the only website of Pakistan that is presenting audio market update. Due to in-depth coverage, forexpk.com is “The Finest Financial Portal of Pakistan.” On the other hand, kkionline.com is the official website of KKI and contains all the corporate information necessary for the visitors.

To strengthen the image of KKI in the corporate sector as well as in the general public, prime focus of the marketing department is to create public contents of the company in attractive designs and themes. All the graphics and creative projects are related to the designing and development of company profiles, brochures, calendars, greeting cards, CD covers, newsletter, stationary, financial, statement, etc.

Moreover, Media and Publications activities of marketing department highlight the company features and specialities. These projects are related to the content writing of all publications of the company including The Bridge, KalNews, Company profiles, department manuals, websites, promotional items, brochures, etc.

With an objective to present the activities, progress, development and the specialities of KKI in the corporate world as well as in the general public, marketing department came up with an idea to launch “The Bridge”, an official newsletter of KKI. By launching The Bridge, KKI holds an honor to be the first Exchange Company to launch its official newsletter among all other Exchange Companies. Till present, five issues of The Bridge have been launched and within a year the readership of the newsletter has increased and reached more than 1500.

While keeping in front the frequent loss to the economy of Pakistan because of money laundering, anti money laundering was started as a new project in the marketing department in collaboration with R&D. Mr. Nabeel Iqbal, Manager Marketing and Mr. Naveed Butt, Manager R&D were given the responsibilities to conduct trainings on Money Laundering within the entire setup of KKI. In this context seven workshops have been arranged at KKI while a number of international conferences and seminar have also been attended

To meet the need of time, marketing dept in coordination with Human Resource dept focuses on the growing importance of training and seminars as it gives the staff new skills and knowledge and maintains existing skills, teaches management of work and thus increases the confidence. In this regard, it has arranged numerous workshops and seminars on Goal Setting, Stress Management, KKI Operations, SBP Rules and Regulations within the organization. The goal of the training was to deliver the highest quality education and training services to the staff to face the complexities of emerging concepts and technologies and make them easy to understand so that they can put them to work quickly and easily.

Marketing department is successfully carrying out its operations over a passage of time, have come up with new ideas and concepts which have won the confidence not only of the top management but that of customers as well. The performance of the Marketing Department is a result of the team work, without which every project would have been a dream.