Enhancing exports to Europe: traders urged to set up distribution hub in Warsaw

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Weekly Updates - Traders' Diary

LAHORE : Ambassador designate to Poland Murad Ali on Monday urged the business community to establish distribution hub in Warsaw (Poland) to enhance exports to Europe and Russian market. While speaking at the Lahore Chamber of Commerce and Industry (LCCI), he said that Pakistani business community would have to go non-traditional way to win the European market.

Pakistani embassy in
Poland would be focusing on exchange of delegation so that the volume of two-way trade could be enhanced, he said. Murad Ali said that fresh fruits, vegetables and furniture have a lot of scope in Poland thus the Pakistani businessmen should avail the opportunity by establishing links with their Polish counterparts. Pakistan embassy would take all possible measures to help promote Pakistan products in Virgin Polish market, he added.

The Ambassador said the establishment of ware housing facility in Polish capital -
Warsaw could prove a springboard for Pakistani businessmen to have access to entire East European region and urged the Lahore Chamber to play its active role in realising this dream.

Speaking on the occasion, the LCCI Executive Committee Member Sohail Shamsher Ali urged the Ambassador to help increase the volume of
Pakistan s exports to Poland to exploit the existing potential. Poland is a major importer of cotton, textile articles, leather products, articles of apparel, man-made staple fiber, cutlery and fruits from all over the world, thus the Pakistani exporters should also explore this market.

The current level of trade seems to be the result of lack of knowledge about the mutual potential of the Pakistani and Polish economies. To cover up that information gap, it is necessary that chambers of both the countries should be involved. He also called for frequent exchange of delegations on reciprocal basis. He said that vast opportunities for joint ventures between
Pakistan and Poland exist in the fields of textile, leather, furniture, clothing, construction, food processing, hotels, beverages, pro-ecology projects and building materials.

The LCCI Executive Committee Members Dr Shahid Raza and Amjad Ali Jawa said that besides making efforts to increase bilateral economic relations between the two countries,
Pakistan s Embassy should also try to improve the image of Pakistan. There is a need to tell Polish people that Pakistan is a peace loving country and condemns terrorism in all its forms and manifestations. Pakistan is a country that has paid the highest price in the war against terrorism, they said.

Courtesy: Business Recorder


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